Purple Turtles brings antique home décor for discerning dwellers of Hyd

Hyderabad Bengaluru-based furnishing and décor art brand Purple Turtles has entered Hyderabad’s home décor market with the launch of its new store at Jubilee Hills in Hyderabad. Also, it has brought Beruru, its outdoor lifestyle brand for gardens and homes, to the city. The store open on 6,500 sft, has 6,000 exclusive indoor pieces and more than 1,000 pieces of different stock-keeping units (SKUs) for outdoor.

Besides the newly launched store in Hyderabad, the mid-premium brand has four stores in Bangalore and one in Chennai. The reclaimed and repurposed products are available from Rs 500 – 600 for table décor while the upper limit depends on its uniqueness which can cost Rs 4-5 lakh. The average price of the products available at the store is around Rs 30,000-40,000.

Radeesh Shetty, Founder, The Purple Turtles, said, “There are a lot of home décor brands in the city but not many are into curated products, especially from the yesteryears. People in Hyderabad are extremely home-proud. They spend a lot of time on doing the décor of their homes besides entertaining guests at their space. Our target customers are the discerning crowd who are well travelled and appreciate Indian art and craft.”

The total worth of the interior and outdoor home décor products available at this store is around Rs 4-5 crore wherein the founder has invested a total Rs 6 crore for setting up the new store. Purple Turtles has products sourced from Indian craftsmen including artifacts from Telangana and Andhra Pradesh. Shetty further said, “The percentage of people importing décor needs has reduced. There is lot of pride in buying local products. In Hyderabad, we have a demand for our lights, and antiques.”

The founder plans on entering new cities such as Mumbai, Goa and Calcutta, besides launching another store in Hyderabad in the next eight or 10 months. “The demand for real estate is growing in Hyderabad. So, our next option would be the Financial District where concentration of the young crowd is high,” Shetty added.