Portl aims for 10% share in fitness sector
Hyderabad Aiming to gain 10 per cent of market share from rapidly growing $18 billion fitness sector, Portl, a smart mirror based personalised fitness and wellness device has pre-orders mainly from Hyderabad and Bengaluru and also it is focused on metro cities such as Mumbai, Delhi and Chennai. The exercise device gives people the flexibility to choose their workout time, the autonomy to actively adopt healthier practices.
The combination of a sleek, space-saving smart mirror with high a degree of workout personalisation has enabled the team to achieve over 200 per cent growth in the past few months. Portl revolutionises the personalisation aspect at scale, with smart sensors that correct a user's form in real-time while they perform exercises in front of the mirror. Each individual gets programs customized to them, that ensure highly relevant and engaging content from the instructors on-demand and via live classes.
Indraneel Gupta, Founder, CEO, Portl and Vishal Chandapeta, Founder and CTO have over five years of experience in the fitness industry, serving the needs of large fitness and wellness businesses. Learning about the customers' needs in regard to lifestyle, they build Portl which addresses the unmet requirements of the consumers across personalisation, convenience and delivers a holistic approach to overall health. The team believes that with the advances in technology, fitness isn't just limited to a gym, but it's something that can be accessed on-demand at home.
One can avail features such as access to hundreds of workouts on-demand and live across HIIT, strength, dance fitness, endurance, yoga, mindfulness and nutrition coaching. The device is also equipped with bio-sensors that measure a user's blood pressure, glucose, ECG, respiratory rate and much more, which helps to personalise routines keeping the users' overall health status in perspective. The overall product features were designed keeping in mind the evolving needs of the consumers. The team spent a lot of time researching the engagement and motivational aspects of staying committed to fitness and making healthier choices on a daily basis.
Within the Portl system, there is a use of subtle gamification and engagement mechanism to help users stay consistent, and focused on efforts while delivering personalisation at a granular level. The AI engine enables customers to dynamically adjust programs based on the proprietary Portl movement metrics; the real-time form-feedback mechanisms help to perform activities with the correct technique.