Pepperfry opens small format studio in Hyderabad

Hyderabad: Furniture and home products marketplace Pepperfry has introduced its small format studio in the city on Tuesday. This experiential centre is a part of its accelerator program, which aims to establish over 200 studios in next one year. It also marks the 75th studio launch in India, furthering the company's aim to penetrate niche markets in the furniture and home products segment in the country.

The 525-sq ft studio was launched in partnership with Home Peddlers. It offers customers a first-hand experience of a curated range of furniture and home decor, selected from the portfolio of more than one lakh products on Pepperfry's website. It provides a touch and feel experience for consumers to understand wood finishes and quality of these big-ticket items before purchasing them.

Amruta Gupta, Business Head, Pepperfry said, "Hyderabad is one of the biggest markets for Pepperfry in South India. We aim to be accessible to our customers through as many touch points as possible, offering great variety at great price points. And this small-format studio is yet another avenue to help us cater to our discerning consumers by helping them build their aspirational homes."