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Parineeti Chopra invests in Clensta, Championing Sustainable Personal Care

Parineeti Chopra invests in Clensta, Championing Sustainable Personal Care
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Parineeti Chopra invests in Clensta, Championing Sustainable Personal Care

Personal care startup Clensta, founded in 2016 by Puneet Gupta, has gained investment from Bollywood actor Parineeti Chopra. The company specializes in sustainable healthcare and personal care products across various categories such as wellness, haircare, and skincare. Clensta aims to provide consumers with clean, effective, and environmentally friendly solutions that enhance well-being while minimizing the carbon footprint.

Clensta has raised funds from investors including IAN, IAN Fund, IPV, VCats, Hem Securities, and TradeCred, among others, through both equity and debt financing since its inception. The startup sells its products through various online platforms, including its own website, as well as popular e-commerce channels such as Nykaa, Amazon, and Flipkart, along with 20 others.

Parineeti Chopra's investment in Clensta signifies her commitment to supporting a brand focused on ethical and conscious production. Chopra expressed her enthusiasm for building a lasting brand that aligns with her values of responsible environmental stewardship. She highlighted Clensta's promise to provide consumers with a better way to care for themselves and the planet.

Founder Puneet Gupta expressed his appreciation for Chopra's involvement, noting her understanding of Clensta's vision to create sustainable, affordable, and effective personal care solutions. With Chopra's support, the company looks forward to reaching new heights and expanding its global customer base.

Celebrities and Bollywood actors investing in startups has become a common occurrence in the Indian startup ecosystem. In a recent example, singer Lucky Ali made an investment in the Pre-Series A round of digital content startup Knocksense on July 5.

Clensta's collaboration with Parineeti Chopra not only brings financial support but also helps to amplify the brand's mission of providing conscious and ethically made personal care products. With its wide distribution network and a celebrity advocate on board, Clensta is well-positioned to continue its growth in the market.

Dwaipayan Bhattacharjee
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