Namdhari's to invest Rs 50 cr in Hyderabad over 2 yrs

Bengaluru-based Namdhari's Group is all set to expand its footprint in Hyderabad. Over the next 24 months, the company plans to set up farming operations and a production facility in the city as well as set up around five Simpli Namdhari's experience stores in Hyderabad. The company plans to invest around Rs 50 crore over next 24 months to concentrate on this city.

Simpli Namdhari's is the only 100 per cent vegetarian retailer in India with a source to fork concept. The quick service restaurants (QSR) in these stores is the culmination of Namdhari's seed-to-plate ideology, where delectable and wholesome delicacies are crafted with farm fresh produce and served with finesse. It will also expand into dairy subscriptions and will set up standalone food outlets in the city.

"In support of this, we will be setting up growing facilities in Hyderabad. We are considering standalone food stores – Simpli Food Stores, which will serve healthy and tasty short eats and snacks to patrons. We are also planning dairy subscriptions for direct supply of high quality, single origin fresh A2 and organic milk and dairy products," said Gurmukh Roopra, CEO of Namdhari's Group.

"We already had presence in Telangana in the form of our seeds division (Namdhari Seeds) and being one of the largest B2B suppliers for QSRs in Hyderabad, we are not strangers to this market. We are known to at least a section of that market. Our aim is to bring high quality produce to the general public through these initiatives," he added.

Namdhari's started as a seed producer and distributor business to offer superior quality, high-yield seeds that match international standards, and over the last three decades has grown to become a market leader in the sustainable farming, retail and food business. Today, Namdhari's produce not just fruits, vegetables and staples, but also makes them available to people via large format retail stores.

The company would like to set up its own production units and warehousing in cities where it expands, in order to ensure that it remain credible to maintain the depth of products, maintain traceability and ensure that the products are truly residue free. "Having our own production facility, we are able to exercise complete control on the entire value chain," Gurmukh said.