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Meesho delists 52 lakh counterfeit, restricted products

Social commerce platform Meesho raises $275 million
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Social commerce platform Meesho raises $275 million

NEW DELHI: SoftBank-backed e-commerce firm Meesho has delisted nearly 42 lakh counterfeit and infringing product listings and 10 lakh restricted products in the past six months, the company said on Wednesday. The total deactivated products account for less than 5 per cent of the total products listed on Meesho's platform, a company official said. Meesho said its "Project Suraksha" systems has detected and blocked over 12,000 bad actor accounts from accessing the platform.

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