Mahindra unveils Bolero Maxx Pik-Up at Rs. 7.85L

Hyderabad: Indian automaker Mahindra & Mahindra on Tuesday launched its new Bolero Maxx Pik-up range at 7.85 lakh (ex-showroom). The new Bolero is available for booking at a minimum down payment of Rs 24,999.

The Pik-up range comes in two series such as HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG).

Veejay Nakra, president, Automotive Division, M&M said, “The all-new Bolero Maxx Pik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers.”

The VXi variant is priced Rs 25,000 to Rs 30,000 higher than LX variant. Bolero in gold colour is Rs 5,000 higher than white colour.

R Velusamy, president, Automotive Technology and Product Development, M&M said, “The development of the new platform that underpins the new Bolero Maxx Pik-Up range is the outcome of over three years of work by a dedicated team of engineers at Mahindra Research Valley.”

Velusamy further said that the breakthrough aspect is the ability to offer two series of products of differing cargo lengths and payload capacities ranging from 1.3t to 2t. “Thereby we have maximised efficiency and productivity, while also offering the choice of diesel and CNG. We have upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering fuel efficiency. At the same time, we have integrated car-like iMaxx connectivity technology, which is a first in segment.”

Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs.