LG launches rollable television in Hyderabad

Hyderabad: LG Electronics (LG) on Friday announced retail availability of LG Singature OLED R, a rollable television set, in Hyderabad.

"LG Signature OLED R is an unprecedented feat that genuinely deserves to be called a work of art and is step forward in the future of display technology. This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG's leadership in the premium TV market," said Gireesan Gopi Business Head, Home Entertainment, LG Electronics India.

LG's exquisite creation liberates users from the limitations of wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on. With the ability transform into three different viewing formats – full view, line view and zero view, the new device boasts a flexible OLED display that leverages self-lighting pixel technology to deliver supreme picture quality. It represents LG's unrivalled ability to innovate and create new possibilities, the R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space, the company said.