Lemme Be eyes Rs. 30-cr turnover
Vijayawada: Lemme Be, a startup involved in period care products, is exuding confidence to clock a turnover of Rs 30 crore during current fiscal. It has recently raised Rs 11.5-crore equity fund and Rs 2-crore debt.
The Hyderabad-based startup floated by a group of youngsters is firm on achieving breakeven at scale in next 12 months. Currently, the brand is witnessing a rapid growth of 100 per cent month-on-month and had raised Rs 5-crore seed funding in January this year.
Since its launch, Lemme Be workforce has expanded from six members to a powerhouse of over 70 self-motivated and empowered individuals. Lemme Be products are available on their website, as well as other e-commerce sites including Myntra, Flipkart, Amazon, Nykaa, Snapdeal, Meesho, Woovly, Swiggy Instamart, Big Basket and others.
The brand's gender inclusive sustainable product range consists of pads, tampons, pantyliners, menstrual cups and discs, period planners amongst the vast product portfolio that the brand offers. The pre-series A funding round was led by investors - Wami Capital - Dubai-based Single Family office, Multiply Ventures, Sattva Family office, and Grip.
Lemme Be will use this freshly infused capital to strengthen its short-term and long-term strategies. This Hyderabad-based startup plans to bolster its marketing activities and build a larger team to support channels and will be streamlining operations for faster deliveries, and retail presence.
Lemme Be will also be expanding into new geographies like Dubai, US & Australia and will invest further in research and new product development. Devidutta Dash, the CEO and founder of Lemme Be said "we are an inclusive period care brand that believes in constant improvement. Period care as a category in India lacks lustre, research and open conversation and has been unable to create a habit shift for users to more sustainable options."
She said "as a Gen Z brand, we at Lemme Be are constantly connecting and engaging with menstruators with an aim to create a safe space for them to express their period journey and curate unique solutions for unique problem statements." Excited about this announcement, Lemme Be COO & CFO Vinod Abrol commented "we at Lemme Be are a gender-inclusive brand with a wide range of affordable, sustainable and comfortable products. We are building a business with a high growth trajectory keeping focus on unit economics, which is currently positive after covering all the costs pertaining to fulfillment and marketing."
