ISPF, IPUA and Recykal launches mattress recycling campaign

Hyderabad Indian Sleep Products Federation (ISPF), Indian Polyurethane Association (IPUA) and Recykal have launched the second campaign of #phenkonahirecyclekaro in Hyderabad. It was inaugurated by V Prakash Rao, Chairman of Telangana State Water Resources Corporation.

The first pilot of the campaign was initiated from Bhopal in the month of July this year. Prakash Rao said: "Life is beautiful only if you sleep on a good mattress," further he congratulated the team for organising this campaign for "Solid Waste Disposal in a safe way".

In the pursuit to take care of the environment, ISPF and IPUA along with Recykal have taken the initiative of Green Revolution in Hyderabad, that aims at recycling the used mattresses and not allowing them to go to the landfill. Thus, to achieve maximum impact on environment sustainability and pollution control.

Under the campaign, the old mattress would be picked up from the dealer's door step using the designated app Recykal, as per their request. Consumers will also get a discount redemption coupon as a token of appreciation towards their contribution for environment sustainability. They can redeem the coupon against any product from Mattress Circular Journey retail partners.

A mattress consists of a wide variety of recyclable raw materials like foam, cotton, coir, metal spring or rubber. These mattresses are however simply disposed of by households that eventually adds in unsanitary landfills posing severe hazard to the environment.

The initiative will promote the Indian mattress industry as a green industry. It will also help people to dispose of their mattresses in an eco-friendly manner, taking them towards a sustainable living. The participating dealers will be certified as a sustainable retail shop. This is the second #phenkonahirecyclekarocampaign in Hyderabad under the guidance of ISPF and IPUA, which will significantly help in regulating mattress circular economy, in saving environment and natural resources.