Irasva Fine Jewellery enters Hyderabad market

Hyderabad: Irasva Fine Jewellery, India-based jewellery brand entered the jewellery market of Hyderabad with the launch of its new store. Fine diamond and jadau jewellery will be available here. Their existing stores are in Mumbai and Ahmedabad.

Situated in Banjara Hills, the showroom will house fine jewellery, day jewellery and statement pieces for occasion wear. Ketan Patel, CEO, Irasva said, “We are very excited about this store launch as at Irasva, we believe in building bonds that are as strong as our diamonds. Our customers are our extended family, and we share a very close relationship with most of them. Once you purchase an Irasva jewel, you truly become part of our family.”

Patel further said that the store will cater to the luxury and lifestyle requirements of Hyderabad’s jewellery shoppers. “Through the open design layout, contemporary facade and jewellery displays, customers will be able to shop their way through a space that recognises their individual desires, while giving them the tools to browse, explore and engage with exquisite one-of-a-kind pieces,” the CEO added.

Patel said that the long-term vision behind Irasva is to open select outlets across India through an omni- channel approach. “Founded in 2019, Irasva has been an evolving expression of the various facets of a woman. Irasva has two standalone or boutique stores in Mumbai and Ahmedabad and recently launched in the city of pearls, Hyderabad,” Patel said.