India in bright spot for global consumer majors
Country’s expanding digital retail ecosystem is enabling faster market penetration, boosting online sales
image for illustrative purpose
New Delhi: India is increasingly becoming a key growth market for global consumer goods companies, driven by the rapid rise of e-commerce and quick-commerce platforms. The country’s expanding digital retail ecosystem is enabling faster market penetration and boosting online sales, making India one of the standout performers for international consumer brands.
Global consumer goods majors Unilever and L’Oreal reported a sharp rise in online sales during the September quarter, driven by the rapid expansion of quick-commerce and digital retail channels.
French beauty giant L’Oreal’s CEO Nicolas Hieronimus said India has become a ‘game changer’ for the company, thanks to the rise of quick-commerce and traditional e-Commerce platforms that allow deeper market penetration.
“Ten days ago, I was in India, where it’s clearly a game changer for us. Quick commerce and traditional platforms now allow us to reach consumers across the country, something we couldn’t do before,” Hieronimus said during the company’s earnings call.
British consumer goods major Unilever also highlighted India’s strong contribution to its digital growth.
