WhatsApp rolling out new crop tool
IIFL Finance, a retail focussed NBFC, has initiated a new digital loan facility where it will be offering up to Rs10 lakh business loan to customers on WhatsApp with quick approval. This is the first-of-its kind initiative in MSME lending industry, where 100 per cent of the loan application to disbursal happens digitally. The new WhatsApp loan product is powered by a powerful AI-bot that matches the users’ inputs to the loan offer and facilitates the application. Users can avail loan from IIFL Finance through WhatsApp by sending a Hi to 9019702184, complete the necessary paperless process quickly and receive funds in account.
Bharat Aggarwal, Business Head, Unsecured Lending, IIFL Finance, said: “IIFL Finance has simplified the complex journey of a loan application and disbursal through easy paperless offerings over WhatsApp. With focus on small entrepreneurs we have innovated this instant business loan on WhatsApp product.”
IIFL Finance is currently able to service 1 lakh MSME credit queries through its WhatsApp loan channel. In today’s omnichannel world of texts, chats, and tweets, merchants want to interact with businesses the same way they connect with their family and friends. Indians love to chat on WhatsApp which is easy and convenient. IIFL Finance with over 10 million customers is most preferred loan destination for small entrepreneurs across India, where its present through branches and multiple digital platforms.
