Housing.com, India's digital real estate platform, has decided to make a strategic investment in Easiloan, a fintech startup focusing on digitising the home loan journey. Although the specific investment sum remains undisclosed, this partnership aims to lay the foundation for Housing.com's plans to create India's largest digital home loan origination platform.
Established in 2021 by Pramod Kathuria, Easiloan is a digital home loan marketplace offering personalised, end-to-end home loan solutions through collaborations with over 20 banks across India. The platform employs customer profile-based matchmaking, enabling users to compare, select, and process home loans seamlessly.
Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com & Makaan.com, said, "Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital sphere, driven by the large customer base that we have cultivated on our platform."
