Home furnishing market grows at 25%

Hyderabad: The home furnishing market is pegged at Rs 20,000 crore in India and it is growing at the rate of 25 per cent a year, says Ankit Goyal, owner of Decor World, a high-end furnishing store, while announcing the formal inauguration of Decor World Select at Road No 12, Banjara Hills in Hyderabad on April 15, 2023 (Saturday).

Decor World Select is an ‘Experience Centre for Curtains’, a unique concept to showcase a wide range of customisable curtain designs to the architects and customers. On the occasion, he said: “The furnishing industry size in Telangana is Rs 1,500 crore, which includes the Rs 1,000-crore market in Hyderabad. People in the city are spending more on curtains. And this is on the rise and it will continue.”

“Curtains play an essential role in home decoration. They have become mandatory accessories. They increase privacy, regulate sunlight, improve sleep quality, enhance beauty and set the home atmosphere. Earlier, just women used to choose curtains. Now, it has become an entire family affair. Even the interior designers are spending a lot of time selecting designs and colour schemes,” Ankit says.

He further said, “The furnishing industry is going towards luxury in order to fulfill customers’ choices. Our curtains are engaging ones. They tell stories. To avail the services of experience centre, a customer has to book a slot along with their architect/ interior designer to feel, touch, explore, discuss and finalise their selection. With the help of technology, they can even see how curtains look in their house.”

Ankit, a steel industry professional, turned furnishing specialist ten years ago. He is one of the top five professionals in the domain of furnishings in the city. He travels all over the world researching trends in curtains. He is the highest-selling retailer across India for mattress brand ‘Serta’. He is the master franchisee for the brand in Telangana and Andhra Pradesh.

His clientele includes film stars Samantha, Nagarjuna, Naga Chaitanya and Venkatesh. He observes that people are looking for spacious houses, mostly villas and farmhouses after Covid. The consumer behaviour has changed and their demands have gone up.