New Delhi: Snacking brand Farmley has raised $6.7 million, about Rs 56 crore, in a funding round led by BC Jindal Group, a top company official said. Existing investors DSG Consumer Partners, Omnivore and Alkemi Partners also participated in the funding round. Farmley Co-Founder Akash Sharma told PTI that the company has raised USD 6.7 million which will be utilised in innovation, expanding distribution channel and brand building efforts.
“These funds will play a pivotal role in fuelling our product innovation efforts, in diversifying distribution channels and in amplifying the brand building efforts. We would like to make people’s snacking experiences more wholesome by operating on consumer first principles,” Sharma said.
He said the company registered revenue of around Rs 150 crore in the financial year 2023 and has now touched annual recurring revenue of Rs 300 crore. The brand recently onboarded Indian cricket team coach and former captain Rahul Dravid as its brand ambassador.
