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Eduauraa disrupting edtech industry

Increased access to tech-based infra, electricity and affordable internet needed for edtech boom

Akanksha Chaturvedi, Founder and CEO of Eduauraa Technologies
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Akanksha Chaturvedi, Founder and CEO of Eduauraa Technologies

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Mumbai-based Eduauraa is a learning app, which delivers high-quality online education. The edtech platform is 'understandable, affordable, and accessible!' It has exceptionally qualified teachers and mentors onboard from prestigious schools and universities to teach and curate the study modules.

The startup lessens the academic pressure on parents and students by streamlining their syllabus into comprehensible and engaging content. In an exclusive interview with Bizz Buzz, Akanksha Chaturvedi, Founder and CEO of Eduauraa Technologies, highlighted the need for increased access to tech-based infra, electricity and affordable internet for edtech boom.

What are the current edtech trends and challenges in the sector?

India is gearing up for an edtech boom. However, this can only happen with increased access to tech-based infrastructure, electricity and affordable internet. When it accessibility and infrastructure, there are numerous roadblocks. Poor internet connection is one of the major challenges especially, in remote sectors.

Access to high-speed internet is essential for innovation-driven learning. This makes online education a fantasy for the majority of people, which can be easily conquered with a uniform tech infrastructure.

How Eduauraa is transforming education in rural India?

Since the pandemic, educational institutions around the world transitioned to e-learning. Quality education, once restricted in certain pockets, with the help of edtech platforms have caused a stir by directing the flow of educational resources to where it's really needed. Eduauraa's platform aims to democratise the online education sector in India by empowering over 310 million students in India through their brand ethos.

Eduauraa ensures quality education is made available in every corner of India at an affordable price. The goal of the platform is to ensure uniform penetration of high-quality education across the country. Since its inception, the brand has been furthering its goal to help every Indian exercise their constitutional right to education and enable the Prime Minister's vision of digital India for 1.2 billion Indians.

Eduauraa's economical price point has made it a top choice for students across sectors. There has been a 140 per cent increase in platform traffic and 85 per cent spike in student registrations coming from tier-2 and tier-3 cities. It has come a long way since its inception. It is all set to continue to break barriers by bridging the digital gap in education by reaching some of the most underserved communities in the country.

What are the courses offered by Eduauraa?

Eduauraa is a personalised online learning platform that provides education from 6th to 12th classes, IIT, JEE, NEET, UPSC & Spoken English classes with extensive study materials. Moreover, it has customised syllabus for ICSE + CBSE + all state boards. Eduauraa has also made content available in Hindi, English & Marathi.

How is Eduauraa disrupting the edtech industry?

Eduauraa's primary goal is to ensure quality education is made available in every corner of India at an affordable price. Good teachers who offer superior modules cannot reach tier-2 and tier-3 cities. Through its state-of-the-art digital platform, it has ensured that high-quality education penetrates uniformly across the country.

The brand has caused a disruption in the Indian education landscape with its competitive price point. It presently gets 20 per cent of its students from tier-1 and metro cities while the rest are from tier-2 cities and beyond. The attractive price offering is set to cause a further spike in sign-up numbers from tier-2 and tier-3 cities in the coming months.

When it comes to price comparison with the offline vs online classes, average price point for offline classes ranges from Rs 500 per hour, whereas Eduauraa's tech-powered programme cost Rs 30 per hour. Since it has modules over and above the school syllabus, students in select cities are subscripting to supplement their offline learning to push the bar higher.

What new-age skills and emerging technologies is Eduauraa adapting to meet industry expectations?

Eduauraa is a world class Ed-tech platform that uses technology to make quality education available in every corner of India at an affordable price. The platform offers 3D animation based interactive video lectures, e- books and live classes. The platform and is transforming teaching by using AI / ML to identify a learner's student's problem areas by recommending methods and optimise their learning path.

The technology, which Eduauraa deploys, helps students get a personalised learning journey through auto suggestions and learning analytics. The platform creates a network that connects teachers and students for mentor-led learning through a digital interface. When it comes to features, there are over 3 lakh video lectures of teachers explaining concepts through interactive video lectures with 2D/3D animations and real-life examples.

Additionally, there's an exhaustive resource of over lakh e-books, mind maps, test papers ans past-papers, which offer diagrammatic representation of topics, self-testing through objective and subjective questions, revision guides for students and past 10-year papers for exam revision.

The Live Classes allow one-to-one teacher and student interaction on specific topics. Doubt solving modules ensures a learner's specific doubts have been answered. Lastly, the platform also offers counselling that ensures students and parents can get clarity towards the right career path.

What are Eduauraa's expansion plans?

Eduauraa is committed to relentlessly working towards its goal of making education accessible across the folds of India. Hence, widening the geographical radius to reach remote sections of India with a targeted approach is the obvious next step. Further, as the number of sign-ups is increasing, the focus is on product building by deploying the best tools in the industry. Taking the product a notch up by bringing educators who can offer premium value to students is also on the cards.

Kumud Das
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