Digital era Hyper localisation will drive growth: Airtel
Aspects like hyper localisation and hyper-personalisation would drive customer engagement in an increasingly digitally-connected world, according to a report by Airtel.
New Delhi: Aspects like hyper localisation and hyper-personalisation would drive customer engagement in an increasingly digitally-connected world, according to a report by Airtel.
Airtel Business, the enterprise unit of Bharti Airtel on Tuesday released its first Business Insights report under the aegis of its 'Customer Advisory Board,' that has representation from leading companies from across industries. The report underlines the need for reimagining customer journeys in an increasingly digitally connected world with multiple personal devices and channels.
"This requires businesses to create omnichannel engagement platforms that can deliver highly personalised and hyper-localised, contextual experiences to customers," an Airtel release said. Ajay Chitkara, Director and Chief Executive Officer, Airtel Business said customers now are looking for online-first and omni-channel experiences, which requires brands to accelerate their digital transformation journeys and re-imagine customer engagement.
"At Airtel, we are already leveraging these insights to build solutions like Airtel IQ - a cloud communications platform that enables brands to deepen engagement with customers through timely and secure communication," Chitkara said.