Charaka dairy announces its foray into Ayurveda medicines

Hyderabad: Charaka Dairy Pvt Ltd on Monday announced its foray into Ayurveda medicine segment.

It launched brands such as Charaka Panchagavya Sanjeevi Ghan Capsules; Charaka Panchagavya Sanjeevi liquid; Go Panchakam liquid and capsules and Go Ghritam. These Ayurveda products, concoctions of 'Panchagavya' comprising of desi cow milk, ghee, curd, go panchakam and gomairas, are found to be beneficial in curing several human ailments and come broadly under the umbrella of Panchagavya Ayurveda medicines.

Charaka Dairy has plans to expand its Ayurvedic range by adding more medicinal products specific to various ailments and enhance the immune levels. Initially, the new product range is available for sale in Telangana and Andhra Pradesh. The company will launch the products in other States in phases by June 2021.

Besides, it has plans to tap the strong Indian diaspora across the globe, while simultaneously popularizing the products among local communities abroad. Charaka Dairy has also diversified into production of organic products and fertilizers. M Suryanarayana Reddy, company's Chairman & Managing Director, said: "We have launched two products in different forms - liquid and capsule. We also got drug license from Ayush Department. We are manufacturing these products through an innovative freeze-drying technology, while ensuring no medicinal values are lost, later it is converted into powder and is marketed in a capsule form."