Anirudh Ravichander will endorse 7UP in new TVC

Hyderabad: 7UP, the clear refreshing drink from pepsico a renowned beverage brand has teamed up with Anirudh Ravichander, a celebrated singer and professional musician as their brand ambassador, to make a new ‘Super Duper Refresher musical campaign’. The TVC aims to boost the sales of the drink and to strengthen the brands presence in India and it will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Naseeb Puri, Senior Marketing Director, PepsiCo India, said: “7UP is committed to providing refreshing experiences and what could possibly be more refreshing than a Super-Duper Refresher anthem by none other than the musical genius, Anirudh. We are extremely excited to have him on board and can’t wait for the youth to start grooving to 7UP’s ultimate upliftment anthem this summer.”

Anirudh Ravichander, said: “I am absolutely thrilled to have joined the 7UP family, as it is a brand I have literally grown up with. Working on the musical has been very refreshing and the creative journey we took together has been super-duper fun. I personally love the foot tapping number and cannot wait for the youngsters to enjoy it as much as I do”

In the opening scene, the protagonist is stuck in gridlock on a hot, muggy day, and he notices that everyone around him looks exhausted.