Amazon Echo's bandwagon swells in Telugu states

Hyderabad: The number of Amazon Echo customers in the two Telugu states has increased by 48 per cent in the last two years. With Hyderabad leading the list, the other top cities in the region where customers purchase Amazon devices are Visakhapatnam, Guntur, Medak, Chittoor and Nellore in Telangana and Andhra Pradesh.

Dilip RS, Country Manager for Alexa, Amazon India, said: "Through constant innovation and updates to Alexa capabilities, we ensure that our devices cater to the needs of every member of the household. Some examples include playing music in various Indian languages including Telugu, adding new features to Alexa such as hands-free bill payments, improved availability of content on Alexa on about topics that are of interest to customers from India such as cricket, elections, and Covid-19." In a recent study carried out by Karvy Insights for Amazon, titled as 'Understanding Smart Speaker Usage in non-metro cities' revealed that customers in non-metros on an average use smart speakers for over 2.5 hours every day. It is also a part of the family as 81 per cent of smart speaker owners keep it in the living room where everyone can access it.