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Advaiya integrating cutting-edge tech

Assists businesses to gain a sustained advantage by enabling a digital workplace by adoption of premier technological solutions and innovations

Manish Godha
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 Manish Godha

Advaiya Solutions Pvt Ltd is a technology consulting and implementation company that provides tailored digital transformation solutions for services businesses with business applications, analytics, and the cloud. Advaiya has gained experience and expertise working with and for conglomerates, services businesses, mainly field services, project services (including EPC), and professional services. In an interview with Bizz Buzz, Manish Godha, Founder and CEO of Advaiya said: "With the mission of 'Making technology work,' Advaiya assists businesses to gain a sustained advantage by enabling a digital workplace by adoption of premier technological solutions and innovations. As a result, we offer solutions that enable organisations to obtain or acquire the appropriate data, interpret it, and act on it."

Please brief us about Advaiya's journey and your contributions towards the company?

Advaiya has focused on making cutting-edge technologies work with organizations since its inception. It has now successfully delivered digital transformation initiatives for some of the world's largest and most innovative corporations. It has been integrating cutting-edge technologies into businesses since its inception.

Beginning as a provider of project management automation solutions, we have expanded our competency to cover key aspects of customer engagement, including web and digital presence, marketing, sales, delivery, and service management. By developing a deep understanding of businesses and providing technical excellence and unmatched support, we helped transform our client's enterprise through continued engagements over many years.

We have learned and grown with our clients. The journey has been that of business innovation and technology innovation. We have identified cutting-edge technologies which can help our clients in unprecedented ways. Our evolution has been towards the technologies that make services business more valuable.

We found that our expertise and interests lie in aspects of the digital workplace, such as continuous customer engagement and work management, which has been found especially useful by many of our clients. We also determined that very few consulting companies can provide the level of sophistication and innovation that we could bring forth.

Thus, our journey, which is somewhat influenced by my learning, has been towards continuous identification of what solutions are needed in contemporary businesses and how best they can be deployed. At the same time, we learned and evolved from a pureplay technology-focused operations to a more rounded business outcomes-focused solutions provider.

What makes Advaiya different from other industry players?

Advaiya stands out due to its insights based deep understanding of client businesses, engineering excellence, and unmatched support. With services vertical as focus, we realise that the key characteristics of such businesses from a digital transformation perspective include the importance of customer engagement, work management and people productivity. We aim at providing solutions enabling better insights, increased productivity, easy work management and decision-making. Advaiya stands out with its global team of skilled professionals who possess diverse capabilities and vast experience who can decode unique contexts and needs with leading technology and marketing capabilities to outstand the competitors.

We have built continued relationships with globally admired companies, where we have provided services on multiple engagements over many years. Our focus, this experience, and resulting expertise, make us unique.

How Advaiya leads digital transformation solutions in India and globally?

Advaiya has increasingly become the preferred consulting and implementing partner for conglomerate and corporate enterprises for complex digital solutions which are critical for productivity and customer experience. Our goal has been to assist businesses in gaining a sustained advantage through digital workplace by finding, architecting, implementing, integrating, and assuring the adoption of relevant technological solutions and innovations.

Being a premier Microsoft partner, with industry-recognised competencies, we have helped businesses address challenges in managing customer relationships, identifying job definition and work assignments, and monitoring overall business activities. Advaiya really leads in solving these challenges through solutions which focus on customer engagement, work management & people productivity, leveraging data, business applications and analytics.

Kumud Das
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