Mumbai: Aditya Birla Capital is targeting to add 3 crore new customers in the next three years through a digital platform launched on Tuesday, a top official said. Speaking at the launch of the Aditya Birla Capital Digital here, Aditya Birla Group chairman Kumar Mangalam Birla said the purpose of the platform is to acquire new customers in a seamless manner.
At present, Aditya Birla Capital serves over 3.5 crore customers across its businesses, including lending, insurance, and asset management. Speaking about the catchment which can be tapped into, Birla said the wider group has a 2.5 lakh strong small business ecosystem and currently serves over 25 crore customers through products and services like telecom, fashion, and retail. A person can choose from 22 products and services across all the offerings of Aditya Birla Capital.
He said the ambition of Aditya Birla Capital is to break into the top three in each of the core businesses.
