TCPL launches Shuddh iodised salt in AP

Hyderabad Tata Consumer Products Limited (TCPL), a leading and trusted FMCG companies, launched its latest offering Shuddh By Tata Salt' in Andhra Pradesh. Shuddh by Tata Salt is an iodised salt brand which gives consumers access to high-quality branded salt at a reasonable price.

In view of the low consumption of iodised salt in Karnataka, Telangana and Andhra Pradesh (National Family Health Survey (NFHS-5) conducted revealed this fact), Tata has embarked on launching its improved product in these areas to provide authentic and high quality iodized packaged salt to consumers. The new product provides health benefits to the consumers, the company states.

The product goes through rigorous quality checks throughout the manufacturing process. This eliminates impurities like dirt and soil, imparts the authentic taste and ensures that the salt is free-flowing and of high quality.

"As a market leader in the Salt category, an important aspect for us is identifying future market needs and innovatively addressing them. Shuddh by Tata Salt has been designed to cater to a specific segment of discerning consumers who want to spend wisely without compromising on the quality of the salt they consume. The launch is a reflection of our commitment to delivering high-quality, and convenient products catering to all unmet consumer needs, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said.

Each packet of 1 kg of the iodised salt costs Rs 20.