Santoor launches Agarbatti range
image for illustrative purpose
Hyderabad: Santoor, the flagship brand of Wipro Consumer Care & Lighting, has entered the Agarbatti (incense sticks) category with the launch of Santoor Agarbatti, made using real chandanlep. The launch marks Santoor’s expansion into the home ambience segment, building on its long-standing association with sandalwood-based products.
Santoor has been known for decades for incorporating sandalwood in its personal care portfolio.
The new range is available in three variants: Chandan Lep, Chandan &Mogra, and Chandan & Kesar, all developed around the use of real sandalwood paste to deliver familiar, traditional fragrances. It will be available at local kirana stores in 125g ziplock packs and 20g pouch packs, with a total of seven SKUs across the range.
