Budget Buy: Reliance Retail’s 'Yousta' expands to 'AJIO' online Platform, All products below Rs 999

Reliance Retail, a subsidiary of Mukesh Ambani's Reliance Industries Ltd, has introduced a fashion retail concept aimed at the youth called Yousta. The inaugural store, located in Sarath City Mall, Hyderabad, emphasizes high-fashion offerings at budget-friendly prices. Notably, all products are priced under Rs 999, with a majority below Rs 499.

Akhilesh Prasad, President and CEO of Fashion and Lifestyle at Reliance Retail, expressed that Yousta is a dynamic brand tailored to the evolving lifestyle of India's youth. He emphasized the brand's commitment to understanding and meeting the ever-changing fashion needs of the younger generation.

Yousta stores are equipped with modern technology, offering QR-enabled screens for information sharing, self-checkout counters, and charging stations. Additionally, Yousta has joined forces with a non-profit organization, allowing customers to donate old clothing for community initiatives.

The brand's collection is currently available at its inaugural store in Hyderabad and can also be accessed online through platforms like Ajio and JioMart.

In other news, Qatar Investment Authority (QIA) is set to acquire a 1% stake in Reliance Retail Ventures Ltd (RRVL) through a substantial investment of Rs 8,278 crore ($1 billion), valuing India's largest retailer at a remarkable Rs 8,278 lakh crore ($100 billion).

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