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How investors can avoid being trapped between biases

The illusion of control is what the investors crave for in a dynamic market and hence becomes the siren call of action bias

How investors can avoid being trapped between biases

How investors can avoid being trapped between biases
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17 Nov 2025 9:07 AM IST

While the investor is stuck in an endless loop of research, the market moves on. A well-structured investment plan never gets implemented, and capital sits idle in cash, losing value to inflation. Decision paralysis stems from the fear of regret and the overwhelming burden of choice in an infinitely complex system

In the world of investing, the biggest threat doesn’t appear on a balance sheet or an earnings report but operates from within. They form as whispers in our ears during market euphoria and turn shouts during a crash. The adversary is our own behavior, a wiring of cognitive biases that distort our judgement and lead us astray. Among the most insidious of these are two opposing forces: the impulsive urge of action bias and the frozen stillness of decision paralysis. Caught in their constant tussle, investors often swing like a pendulum, making reactions with unintended and often damaging consequences.

The illusion of control is what the investors crave for in a dynamic market and hence becomes the siren call of action bias. Action bias is the deeply ingrained tendency to favor action over inaction, even when there is no clear benefit in doing so. In investing, this manifests as the irresistible urge to "do something" when markets turn volatile.

Imagine a stock you own plummets 15 per cent in a single day. The financial news is blaring alarm bells, and the portfolio is glowing an unsettling shade of amber. The rational response, for a long-term investor, might be to do nothing but to reaffirm the original investment thesis or simply wait for more information. Yet, for most, the psychological discomfort is overwhelming. Inactivity feels like helplessness.

So, by clicking “sell," converting a paper loss into a real one, often right at the bottom. We have acted and feel a fleeting sense of control, a release from the anxiety. But the consequence is a realised loss and the high probability of missing the subsequent recovery.

This bias is fueled by our evolutionary past of fight or flight, where action (run from the predator) was often safer than inaction (stand and ponder). In the modern, complex world of finance, however, this instinct backfires. We trade too frequently, chase past performance, and attempt to time the market, all to satisfy a psychological need for motion, often at the expense of our financial well-being.

On the other extreme of the spectrum lies decision paralysis, also known as analysis paralysis. This is the state of overthinking a decision to the point that a choice is never made, effectively resulting in inaction. In investing, this is the "deer in the headlights" phenomenon. The tyranny of choice becomes the quicksand of decision paralysis.

An investor is presented with a promising opportunity, say a new technology ETF, a stock from an innovative company, or even the simple act of increasing their monthly retirement contribution. Instead of making a calibrated decision, they are engulfed by a flood of information. They read every analyst report, scrutinise a decade of financial statements, study macroeconomic trends, and fall down rabbit holes of online forums. The sheer volume of data, coupled with the fear of making a mistake, becomes immobilizing. The perfect becomes the enemy of the good.

The consequence? Missed opportunities. While the investor is stuck in an endless loop of research, the market moves on. A well-structured investment plan never gets implemented, and capital sits idle in cash, losing value to inflation. Decision paralysis stems from the fear of regret and the overwhelming burden of choice in an infinitely complex system.

The true damage occurs not when we suffer from one bias or the other, but when we oscillate violently between them. This tussle creates a cycle of destructive behavior. As the pendulum of emotions swing, it feeds one bias to other.An investor paralysed by indecision for months finally sees the market rallying without them.

The fear of missing out (FOMO), a close cousin of action bias, kicks in. The paralysis shatters, and they leap into the market at a peak, driven by emotion rather than strategy. Then, when the inevitable correction occurs, the recent memory of their previous inaction and loss compounds their anxiety. The action bias takes over, and they sell in a panic, locking in losses. They have now completed a full cycle: from paralysis (missing the gain) to rash action (buying high) to more rash action (selling low).

This pendulum swing is the breeding ground for the most common investor lament: "I bought high and sold low." It wasn't a failure of analysis, but a failure of psychology.So, how do we still the pendulum? The goal is not to find a perfect middle ground, but to replace reactive impulses with disciplined intention.Investors could break this cycle by cultivating intentional inaction.

Embrace the Power of a Plan: A well-defined investment plan is an anchor. It dictates the asset allocation, rebalancing strategy, and criteria for buying and selling. When the market gyrates, one needn’t "do something" but simply consult the plan. This transforms potential panic into a predefined administrative task.

Schedule the "Worry Time": Instead of constantly monitoring the portfolio, schedule specific, limited times to review it. This contains the anxiety and prevents the daily noise from triggering impulsive actions.

Reframe Inaction as a Strategy: Understand that in investing, patience is not passivity,but is a powerful strategy. Doing nothing is often the most sophisticated and rational action one can take. Let the theses play out and allow compounding to work its magic.

Focus on Process, Not Outcomes: One cannot control whether a stock goes up or down tomorrow. But one can control their process—the research, the discipline, and the risk. By focusing on a sound process, one detachesone’s self-worth from short-term market movements, reducing the emotional fuel for both action and paralysis. The battle between action bias and decision paralysis is a battle for self-mastery. By recognising these innate tendencies within ourselves, one can begin to disarm them. The aim is to stop being a reactive trader, whipped by the winds of emotion, and become a thoughtful architect. The most profitable trade one may ever make is the decision not to trade at all.

(The author is a partner at “Wealocity Analytics”, a SEBI registered Research Analyst firm and could be reached at [email protected])

Investor Psychology Action Bias Decision Paralysis Behavioral Finance Investment Discipline 
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