There is a growing global demand for authentic, science-backed Indian nutraceuticals

Inlife Healthcare was founded with the vision of bridging the accessibility gap in preventive wellness, especially in Tier-1 and Tier-2 cities, where quality nutritional solutions were often limited. The company is a pioneer in introducing liquid-filled vegetarian HPMC capsules in India and is gearing up to launch the breakthrough PQNT, reinforcing its position as an innovation-driven brand. Its expansive product portfolio covers dietary supplements, cosmeceuticals, ayurvedic formulations, and free nutrition consultation services, catering to diverse needs across age groups and life stages.

Chetan Agarwal, who founded Inlife Healthcare in 2012, is a Hyderabad-born entrepreneur committed to transforming health and wellness through science-backed nutraceuticals. He began his entrepreneurial journey in 2010 with the launch of Edgefx Technologies Pvt. Ltd., where he and his brother developed advanced solutions for STEM and emerging technologies. Recognizing the growing demand for trustworthy wellness solutions, he is addressing the challenges of misinformation, fragmented markets, and a lack of scientifically validated supplements.

At Inlife, Chetan’s role extends beyond strategy, as he is deeply invested in strengthening processes, fostering partnerships, and nurturing talent. He attributes the company’s growth to its long-standing employees, many of whom have been integral to Inlife for over a decade. His belief in motivation, mentorship, and team development has created a culture where innovation thrives.

He also champions the brand’s outreach to sports and fitness communities, aligning his personal discipline with the brand's mission to inspire healthier lifestyles. Guided by the values instilled by his father and shaped by the mentorship of Sandeep Gupta, he is committed to building Inlife into a global health and wellness leader.

Asked to comment on their vision for the future, Chetan told Bizz Buzz in an exclusive interview that their focus is on scaling Inlife Healthcare into a globally recognized wellness brand, while continuing to strengthen its foundation in India. "We see both regional consolidation and global expansion as parallel priorities," he stated on the plan for the next five years

How does your brand differentiate itself in a crowded wellness and nutraceutical space where consumer trust is a key challenge?

At Inlife, we stand apart in the crowded wellness and nutraceutical market by focusing on credibility, quality, and consumer connection. Every product is rooted in scientific research, developed using premium, tested ingredients, and manufactured in our own facilities to maintain the highest standards.

We also believe in honest communication and consumer education, as our complementary nutrition consultation by expert nutritionist helps people understand what truly works for their health. This transparent, science-driven, and customer-focused approach has helped us earn lasting trust and build a strong identity in the wellness space.

Do you see ayurveda as a standalone strength, or do you believe it must always be blended with modern clinical validation?

In our view, the true strength of ayurveda lies in its ability to evolve with time. At Inlife, we believe that while ayurveda offers a deep-rooted foundation in holistic healing, its full potential is realized when combined with modern clinical validation.

Today’s consumers value both tradition and scientific assurance, and our approach bridges these worlds, merging age-old ayurvedic wisdom with evidence-based research. This synergy allows us to create wellness solutions that are authentic, effective, and relevant to modern health needs.

Your company has a strong legacy. How does that heritage shape your current innovation and consumer engagement strategies?

Our heritage is the cornerstone of Inlife’s growth and innovation. Backed by our parent group’s five-decade legacy in manufacturing and R&D, we’ve inherited a deep culture of quality, discipline, and consumer trust.

This legacy not only grounds our commitment to scientific excellence but also inspires us to continuously evolve with changing wellness needs.

It drives us to blend traditional expertise with modern innovation, ensuring every product delivers both authenticity and efficacy. In consumer engagement too, this foundation helps us foster genuine connections built on transparency, reliability, and long-term wellness outcomes.

What are your initiatives to democratize wellness and bring premium nutraceuticals to underserved regions in India?

Our vision has always been to make quality wellness accessible to everyone, regardless of location. By offering affordable yet premium-quality nutraceuticals manufactured in-house, we ensure both efficacy and cost efficiency.

A strong D2C presence and growing marketplace reach enables us to serve even remote regions, while an expanding distributor network across Tier-II and Tier-III cities strengthens last-mile delivery. Additionally, our free nutrition consultation service helps consumers make informed health choices, ensuring wellness is inclusive, practical, and sustainable.

How do you strike a balance between long-term wellness approaches and the consumer demand for quick results?

Balancing long-term wellness with the demand for quick results requires both education and innovation. While consumers often look for visible outcomes in a short time, our focus remains on building sustainable health through scientifically backed formulations.

We ensure our products deliver noticeable improvements without compromising long-term well-being. Through personalized nutrition consultations and transparent communication, we guide consumers to understand that true wellness is a journey where consistent use and informed choices lead to lasting, holistic results.

What were the most significant market entry barriers when you first launched, and how did you overcome them?

When we first entered the market, one of the biggest challenges was building consumer trust in nutraceuticals, as awareness about preventive healthcare was still limited. Establishing credibility in a category dominated by global players also required significant effort.

We overcome these barriers by focusing on product quality, clinical validation, and transparent communication. Over time, consistent results, word-of-mouth recommendations, and strong digital engagement helped us earn consumer confidence and establish a distinct identity in the wellness space.

Are you exploring digital wellness ecosystems—such as AI-driven nutrition plans or telehealth—to complement your products?

Yes, we’ve already integrated a telehealth-based support system through our team of expert and technical nutritionists, who guide consumers post-purchase and help them achieve the best results from our products.

However, when it comes to AI-driven or fully automated wellness ecosystems, we’re taking a measured and personalized approach. We strongly believe that health guidance should retain a human connection, supported by empathy and real expertise.

That said, we remain open to exploring digital innovations in the future — as long as they enhance personalization and strengthen the consumer experience without compromising authenticity.

Do you foresee regional ingredients from the South, like moringa, curry leaves, or ashwagandha, playing a bigger role in future nutraceutical blends?

Absolutely. India’s regional ingredients, especially those from the South like moringa, curry leaves, and ashwagandha, hold tremendous potential in the future of nutraceutical innovation. These ingredients are not only deeply rooted in traditional wellness practices, but are now being validated by modern science for their remarkable health benefits.

At Inlife Healthcare, we see these botanicals as the bridge between tradition and technology, natural, time-tested, and highly relevant to today’s preventive health approach

Given the tropical climate and dietary habits of South India, do your magnesium or mineral supplements address region-specific nutritional gaps like dehydration, cramps, or B12 deficiency?

Our formulations are designed with a deep understanding of regional lifestyles, climate, and nutritional needs — especially in tropical regions like South India. The combination of high temperatures, active lifestyles, and predominantly vegetarian diets can often lead to mineral imbalances, dehydration, muscle cramps, and deficiencies such as Vitamin B12. At Inlife Healthcare, our magnesium and multi-mineral supplements are thoughtfully developed to help address these specific gaps.

They support hydration, muscle recovery, energy metabolism, and nerve health, making them particularly beneficial for people living in warmer climates. Our goal is to ensure that nutrition is not one-size-fits-all, but regionally relevant, science-backed, and aligned with the everyday wellness needs of Indian consumers.

What is your growth vision for the next 5 years? Will it be regional consolidation or national/global expansion?

Our growth vision for the next five years is firmly focused on scaling Inlife Healthcare into a globally recognized wellness brand, while continuing to strengthen our foundation in India. We see both regional consolidation and global expansion as parallel priorities.

Domestically, our aim is to deepen our reach across India, especially through digital platforms, modern trade, and personalized post-purchase engagement. Internationally, we’re expanding into key global markets where there is a growing demand for authentic, science-backed Indian nutraceuticals.

Our long-term vision is to make Inlife a trusted name in holistic wellness worldwide — a brand that seamlessly blends Indian nutrition heritage with modern scientific innovation to serve diverse consumer needs across geographies.

How are you addressing the rising trend of personalized nutrition and diagnostics in consumer health?

While we are observing the rapid growth of technology-led personalization and diagnostic tools, our focus remains on ensuring that science and human expertise work together. We believe the most effective wellness solutions come from data-informed insights combined with real, personal guidance.

We see personalized nutrition and diagnostics as one of the most exciting shifts in consumer health. At Inlife Healthcare, we already take a customized approach through our telehealth support system, where expert nutritionists guide consumers based on their lifestyle, goals, and health profiles.

As the category evolves, we would be happy to explore more digital innovations that complement our products — but always with the same commitment to authenticity, safety, and individual wellbeing.

What is your strategy to maintain transparency, traceability, and authenticity in sourcing natural ingredients?

Transparency and authenticity are at the heart of Inlife Healthcare’s philosophy. We maintain strict traceability protocols right from sourcing raw materials to the final product ensuring every ingredient meets our standards of purity, safety, and efficacy.

Each batch that we manufacture undergoes rigorous quality testing for identity, potency, and contaminants before it reaches the consumer.

Our goal is simple to ensure that when someone chooses an Inlife product, they can trust what’s on the label is exactly what’s inside, backed by science, integrity, and complete transparency throughout the value chain.