X rolls out ads revenue programme for creators
“Today is the day: Ads Revenue Sharing is now live for eligible creators globally. Set up payouts from within Monetisation to get paid for posting. We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your efforts," tweeted the official account of X.
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Hyderabad: X, previously known as Twitter has officially rolled out its ads revenue programme for creators globally including in India. To qualify one needs to be subscribed to X Blue (earlier Twitter Blue), have at least 15 million impressions on cumulative posts within the last three months and at least 500 followers.
For eligible creators who set up their payout details, will receive a payment the week of July 31 if the criteria are met and payout amount exceeds the minimum threshold of $50, the company said in an update. User needs is a Stripe account for payouts. Creators will be able to set up Ads Revenue Sharing and Creator Subscriptions independently.
“We want the process to be as simple as possible, so all eligible X Blue and verified organisations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join,” said the rebranded Twitter.
“You’ll get payouts as long as X determines that you’ve generated more than $50. The support document about the programme doesn’t specify how the company determines the value of its payouts,” it added.
While all eligible users may choose to participate, “if you are found to breach the Ads Revenue Share Terms, which include, for example, creator Monetisation standards and the X Rules, you may be excluded from the programme,” warned the company.
X said that it may modify or cancel the programme at any time, including for business, financial, or legal reasons. Earlier this month, Twitter launched its ads revenue sharing programme for creators, and started paying some of them.
