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Musk Confirms Vine’s Comeback in AI Avatar, Nine Years After Shutdown

Elon Musk announces the return of Vine in an AI-powered form, nearly 9 years after its shutdown. Here’s what we know about the reboot.

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Musk Confirms Vine’s Comeback in AI Avatar, Nine Years After Shutdown
X

25 July 2025 12:02 PM IST

The popular short-video software Vine is about to return, this time in a "AI-powered" version, on Elon Musk's social media platform X (previously Twitter), almost nine years after it was shut down. Musk posted on X to make the announcement, but he did not provide any other information regarding the relaunch.

Vine's Comeback: What We Now Know

Since purchasing Twitter in 2022, the CEO of Tesla has made repeated references to bringing Vine back to life. He even polled users on X several times to find out if they wanted the app to be restored. The administration of X has not yet released a formal statement, nevertheless, that includes details regarding the AI integration and launch schedule.

The Ascent and Decline of Vine

With its January 2013 launch, Vine gave users the ability to make and share 6-second looping videos, which swiftly gained popularity and served as a haven for online content producers. With millions of followers by the middle of the decade, Vine was a major force behind the development of short-form content trends.

However, because of difficulties with monetisation and growing competition from Instagram and Snapchat, Vine's parent company, Twitter, announced in 2016 that the app will be shutting down.

The Future of Short Videos with AI

According to Musk's new strategy, Vine's traditional six-second format might be perfect for AI-generated content because most AI video tools nowadays are better at creating brief, high-quality clips than longer videos because of their high cost and processing constraints.

This AI-powered Vine 2.0 has the ability to completely change the short-form entertainment market by fusing the platform's recognisable brevity with AI inventiveness. It remains to be seen if this iteration will transform into something completely different or restore Vine's original appeal.

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