Black Friday 2025: Live Updates — Biggest Deals From Amazon, Target, Walmart & More

Black Friday shopping has officially gone digital — and early. The chaotic post-Thanksgiving in-store rush many Americans once experienced at Walmart, Target and Best Buy is now largely history. Today, shoppers can grab the biggest holiday deals from the comfort of their homes, weeks before Black Friday arrives.

Amazon has for the first time ever allowed its major Black Friday sale to be seen and then Best Buy announcing their new doorbuster sales next. The reduction in prices is going very deep so far, also on the most required electronic items, home gadgets and gifts. Every day there are very expensive things like Sony headphones, Apple AirPods, Dyson hair tools, and 4K smart TVs among the best products that have reached their lowest prices ever.

The Mashable deal team won't miss any of the best deals and will continue monitoring them constantly as they appear, timely updating price reductions, limited-stock notifications, and retailer scheduling.

Top Deals So Far

• Sony WH-1000XM4 headphones — One of the biggest early tech markdowns, offering premium noise canceling at a significantly reduced price.
• Apple AirPods 4 — A budget-friendly offer with a steep discount, making it one of the most popular picks so far.
• Apple MacBook Air (M4) — Apple’s latest laptop has received a major price cut, making it one of the most notable early Black Friday tech deals.
• Samsung The Frame TV (55-inch QLED) — Stylish and feature-rich, this TV has seen one of the strongest price drops in the category.
• Dyson Supersonic Hair Dryer — A rare discount on a customer-favorite beauty tool.
• PlayStation 5 Holiday Bundle — One of the most in-demand gaming deals already trending among early shoppers.
• Smaller gift-ready items — including AirTags, hand warmers and smart devices — are also trending thanks to competitive sub-$25 pricing.

What’s Coming Next?

Retailers are expected to continue rolling out new discounts leading up to Black Friday and into Cyber Week. Laptop deals in particular are showing some of the deepest price cuts seen in years, including offers on Microsoft Surface machines, gaming laptops from Alienware and Apple MacBooks.

More Retail Highlights

• Best Buy has added more doorbuster deals covering TVs, smart glasses and Apple Watch models.
• Home Depot has returned with its popular tool-bundle promotion, offering a free power tool with select qualifying purchases — a strong draw for DIY shoppers.
• Google Pixel Watch 4 has gone on sale for the first time, along with discounts on last year’s Pixel Watch model.
• Yeti is offering limited color-based discounts — a rare opportunity as the brand seldom marks down products.
• Walmart has seen surging demand for small household appliances including air fryers, many of which are already selling out.

The Shopping Season Ahead

Black Friday officially falls on November 28 this year, followed by Cyber Monday and Cyber Week. But early trends show that shoppers no longer wait — with most major deals already live and inventory moving quickly.

Consumers looking for the best savings are encouraged to monitor live deal updates, compare across retailers and watch for fast-moving stock alerts.