Vi's novel Campaign Marks New Milestone

Hyderabad: Leading telecom operator Vi has unveiled its latest campaign, celebrating a significant milestone – the addition of over 1,00,000 towers across India in 6 months of FY24-25.

Taking its network narrative forward in a refreshing and engaging format, the campaign debuts Vi’s all new Network Avatars – The Netties, - a set of animated characters inspired by mobile towers. Riding on the wave of IPL excitement, these avatars have been brought together as a dynamic team of cricket players, symbolising they are the strongest team of the season. This fun and spirited squad embodies the strength, scale, and agility of Vi’s evolving network by bringing to life its network credentials in a unique and memorable way.