Telecom operators use AI to bolster revenues, drive efficiency

New Delhi: Leading telecoms globally are deploying artificial intelligence (AI) across network operations, customer service, and fraud prevention to drive efficiency and reduce costs, according to a new report.

These initiatives are already contributing to EBITDA margin gains, with predictive maintenance and automated support systems leading the way, according to an IDC report. AI also enables personalised offerings and dynamic pricing, boosting average revenue per user (ARPU) and reducing churn.

Fraud detection systems enhanced by AI are helping reduce losses, reinforcing customer trust and regulatory compliance. With AI accelerating time-to-market for new services, telecoms can better monetise emerging technologies like 5G and edge computing.

“In the longer term, as AI continues to evolve, it will be increasingly recognised not as a mere technological enhancement, but as a strategic enabler poised to drive sustainable growth for telecommunications operators,” said the report.