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Bharti Airtel launches Video Platform targets USD 100 million

Telecom operator Airtel not to avail option of converting interest on dues to equity

Telecom operator Airtel not to avail option of converting interest on dues to equity 

Telecom operator Bharti Airtel on Tuesday announced its Video Platform as a Service offering and said it is chasing USD 100 million target for this new offering 'Airtel IQ Video'.

The company has already signed up three early customers, and is looking to onboard 50 customers more, that are in the pipeline.

The new solution has been developed by Airtel's in-house engineering teams. By leveraging Airtel's cloud, and cutting edge video technologies, Airtel IQ Video allows businesses to build video streaming products for large and small screens with minimal investment in infrastructure and technology, the company said in a statement.

An end-to-end managed solution that promises convenience along with cost benefits, 'Airtel IQ Video', entails a slew of features ranging from app development, content hosting, curation and lifecycle management to search and discovery, analytics and monetisation models (advertising, subscriptions, transactions).

The markets for the offering include India and its adjacent markets, South Asia, Middle East and Africa. At present, Raj TV and Eros Now are among early customers in India.

CG Telecom of Nepal is also using the platform. Airtel is expecting to onboard 50 plus brands on the platform in coming year as interest from market has been high.

Dwaipayan Bhattacharjee
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