Hyderabad: The Founder and CEO of Bia Brands Sudhakar Adapa has added luxury lifestyle magazines Hello! Indo-Arabia and Hello Arabia! to his portfolio, making him the first Indian national to enter this publishing segment. The acquisition will provide Bia Brands with a strategic advantage in the Middle East as Indian luxury brands are going global and with GCC (Gulf Cooperation Council) countries being one of the key markets, Hello! will offer a platform to reach out to the Arabian audience.
The Hola Group includes 20 international editions in 10 different languages reaching more than 10 million readers each week, along with 15 websites with more than 50 million unique users per month, and a broadcast channel received by more than 22 million households.
