Snapdeal, FLO to mentor women on digital biz
Ink pact to launch online programs on e-commerce business dynamics
Snapdeal sells 30% in subsidiary Unicommerce to Softbank, ahead of its IPO
E-commerce player Snapdeal on Wednesday said it has signed an agreement with FICCI Ladies Organisation (FLO) and has launched an online program to help women-led small and medium businesses (SMBs) in the country to digitise their operations and bring them online.
The year-long program will be open for all FICCI women members, artisans and NGOs associated with FICCI Flo Centres across its 17 regional centres in pan-India, a statement said.
As part of the programme, Snapdeal will conduct online training, workshops, and induct them into selling online, it added. It will focus on sharing knowledge and help them understand e-commerce business fundamentals and getting them familiar with related tools. The programme will educate them about building their own brands, essentials of selling online including cataloguing, writing product descriptions, inventory and order management. It will also focus on teaching digital marketing to grow business and increase product reach to more customers, the statement said.
