Sindhu celebrates 1st win of 2022 'Naturally'

Hyderabad: After winning the Syed Modi International tournament on January 23, PV Sindhu celebrated her victory by relishing India's leading brand Naturals' ice cream. The Olympian's love for ice cream prompted Naturals to rope her in as their Social Media Influencer last year.

After winning the coveted title, in collaboration with the brand, Sindhu showed her passion for ice cream through a social media short film. "In this film, we've tried to showcase her continued love for ice cream. The film portrays how she sets her goals for 2022 and is planning to reward herself for all her achievements with different flavours of Naturals ice cream," said Siddhant Kamath, Director, Naturals Ice Cream.

Both Sindhu and Naturals complement each other due to the similarities they share. Be it for being self-made, determined, perseverant, or just being hard-core ice cream lovers – these similar foundational values are what has made the partnership possible.

"Many ice cream lovers across the country love our brand and our attempt is to consistently connect with them by creating great, engaging content on social media", Kamath added.