Rising pollution levels spike air purifier sales

New Delhi: As the pollution level of Delhi and surrounding areas is getting worse and Air Quality Index touching alarming levels, room air purifier makers see a surge in their sales numbers.

Like previous years, makers are looking for a silver lining as sales numbers of this seasonal product spikes after Diwali and has now touched almost Rs 500 crore market size, in which the Delhi NCR and the Northern region contributes around three-fourths of the sales. This season, manufacturers have lined up new models and claiming to get a reprieve, not from poor air quality but also threat from the SARS COV-2 virus besides other smart features.

"We are confident that our innovative range of products will capture a significant market share during 2021. More importantly, it will provide the much-needed relief to thousands of families across the country," Eureka Forbes Managing Director and CEO Marzin R Shroff.

Without divulging the actual figures, Shroff said Eureka Forbes sales in the segment has grown by 30 per cent over the last year.

Kent Ro Founder and Chairman Mahesh Gupta said the company has already seen a spike in sales this season as compared to the last year and is expecting this momentum to continue till the end of winter.

"We are expecting demand to increase in coming days due to continuous air quality deterioration, growing knowledge of air purifiers, coupled with rising health consciousness among consumers. At the same time, increasing awareness of the effects of indoor pollution is creating demand in the residential and institutional sectors for air purifiers," said Gupta. Earlier 70 per cent sales of Kent air purifiers were in Delhi NCR, however, this year these have seen a surge in demand from other cities also.