Reliance Industries emerges as most-visible corporate in media

Topping in media

- Reliance in news for philanthropic initiatives such as fight against Covid-19

- Globally, Facebook, Google and Amazon occupy top 3 places

- The above 3 cos are with a score above 90 out of 100

- Ola, Dream11, Swiggy, OYO, Ola Electric, BharatPe, Byju's, CRED, MobiKwik, Unacademy emerged as the top-10 Hottest Startups

New Delhi: Reliance Industries Ltd (RIL), India's largest corporate by revenues, profits and market value, topped 2021 Wizikey News Score ranking as India's most-visible corporate in the media.

State Bank of India (SBI) is a close second on the ranking, followed by Bharti Airtel, Infosys and Tata Motors, according to Wizikey's News Score Report. Wizikey's News Score is the industry's first integrated metric that measures news visibility. The score is determined by the volume of news, headlines presence, reach of publications, and readership. Globally, Facebook is ranked No.1 on the index, followed by Alphabet Inc, which owns Google. Amazon is ranked at No.3 followed by Apple Inc, Samsung Electronics, Netflix and Microsoft. Reliance is ranked at No.8 on the global ranking.

Others on the India list include HDFC at No.6, followed by HDFC Bank, TCS, Maruti Suzuki India, Vodafone Idea and ICICI Bank. NTPC is the highest-ranked state-owned firm on the list, coming in at No.13. The recognition to Reliance comes on the back of Exchange4Media Group's recognition recently to the billionaire Mukesh Ambani-led group as one of India's Brands with Best In-house Communications Professionals 2021.

The role of a vibrant and savvy corporate communications team is important in ensuring media visibility for any company. Wizikey's News Score is the world's first standardised metric to measure news visibility for brands and individuals using artificial intelligence, big data, machine learning and media intelligence. The News Score takes into account various key criteria like the volume of news, headlines presence, the reach of publications, readership and the like, according to Wizikey. The score ranges from 0 to 100, and is based on monitoring of over 5,000 publications. For its No.11 position, Reliance has a News Score of 84.9 for 2021.