Ray-Ban Unveils New Range

Hyderabad: Luxury eyewear major Ray-Ban announced that it introduced Ray-Ban Change, powered by Transitions technology, offering light-responsive frames that shift color with UV exposure. Available in styles like the Wayfarer and Wayfarer Oval, the frames feature handcrafted colours that evolve between indoor and outdoor environments, available in eight shades.

Federico Buffa, CMO, EssilorLuxottica, said: “Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change.” We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable, he added.