Rado announces Katrina Kaif as its global brand ambassador
The Swiss watchmaker also released a video campaign in which Katrina represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist
Rado, the iconic Swiss watchmaker renowned for its innovation in materials to create timeless designs, has announced Hindi film actress Katrina Kaif as its global brand ambassador. This exciting partnership reinforces Rado's commitment in creating memories that last a lifetime.
Katrina’s timeless beauty and international appeal make her the perfect choice to represent Rado's enduring commitment to precision, innovation, and craftsmanship. Known for her versatile talent and charisma, she embodies the values that Rado holds.
The company has also released a video campaign in which Katrina represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist. She perfectly embodies the essence of Rado and the spirit of the Centrix watch.
Adrian Bosshard, CEO of Rado, expressed his enthusiasm for the collaboration stating, "We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado's core principles. We look forward to this journey of redefining luxury together."
Katrina Kaif said, "I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform."
The new RADO Centrix is designed for the modern day woman who withstands the test of time, essence of style and sophistication, who believes in embracing the power of timeless moments where every second counts and seizes every opportunity that lies ahead of her.
The heart of the Centrix watch is its curved sapphire crystal with an anti-reflective coating providing a clear and unobstructed view of the watch face from any angle. With its Calibre R582 automatic movement, it ensures accurate timekeeping and reliability.