Focus on communication strategies to achieve Net Zero target: BEE to states

Vijayawada: As energy efficiency is a keydriver of India’s Net Zero 2070 Vision, offering cost-effective solutions across various sectors, the Bureau of Energy Efficiency (BEE) under the Ministry of Power, has urged State Governments and State Designated Agencies (SDAs) to give special emphasis to Comprehensive Communication Strategies (CCS).

These strategies aim to continuously engage stakeholders at all levels in meeting the Union Government’s targets for economic sustainability and climate change mitigation.

BEE underlined that raising public and social awareness through innovative communication approaches, and engaging both public and private sectors, is critical to fostering a culture of energy consciousness and accelerating the adoption of best practices in energy efficiency.

Sustained campaign so far led to energy savings: 53 million tonnes of oil equivalent (MTOE), electricity savings of 321.06 billion units and CO₂ reduction of 321.06 million tonnes.

Releasing a special report on the positive impact of CCS in scaling up energy efficiency and addressing climate change, Dhiraj Kumar Srivastava, Director General, BEE, said strategic communication will play a pivotal role in uniting citizens, industry, and institutions toward sustainable goals.

The report was submitted by A Chandra Sekhara Reddy, Media Adviser, Southern States/UTs, BEE, at a programme held at BEE’s Central Office, New Delhi.

On the occasion, Srivastava highlighted that the Ministry of Power’s special strategies and policies, implemented in coordination with Energy Efficiency Services Limited (EESL), State agencies, DISCOMs, and industry stakeholders, have delivered record results.

These efforts have not only financially benefitted almost all States but have also been recognised by leading global institutions, including the International Energy Agency (IEA), Paris.

BEE’s public communication strategies are designed to empower the nation through targeted awareness campaigns—at national, state, and district levels—alongside active industry engagement, and extensive use of print, electronic, and social media.

During the event, Milind Deore, Secretary, BEE, briefed the Director General on the findings of the State Energy Efficiency Index (SEEI) 2024. Developed by BEE in association with the Alliance for an Energy Efficiency Economy (AEEE), the index assesses the performance of all.

Dheeraj Kumar Srivastava the Director General of Bureau of Energy Efficiency releasing a report on the positive impact of communication strategies for accelerating energy efficiency in New Delhi on Sunday. Also seen is A. Chandra Shekhara Reddy, Media Adviser, Southern States/UTs, BEE