Zydus Launches Public Health Initiative

Hyderabad: Zydus Lifesciences’ nationwide campaign, ‘The Easiest Exam,’ aimed at promoting self-breast examination for early detection of breast cancer, has reached millions and been recognised as one of the most impactful public health initiatives of the year. Breast cancer affects one in every 29 women in India, making it the most common cancer among Indian women today. Alarmingly, many of these cases are detected in the later stages, drastically reducing the chances of successful treatment. The key to saving lives lies in early detection, but too often, women shy away from taking that simple, life-saving step - a breast self-exam.

Since its launch in October 2024, the campaign resonated widely, amassing over 164 million impressions across social and digital media platforms, alongside an impressive 92 million video views. The campaign microsite- EasiestExam.com – attracted more than 208,000 visitors. A robust PAN-India print media outreach saw coverage in 14 publications, spanning both English and regional languages.