Bayer launches Consumer Health division in India
Global life sciences firm Bayer on Friday said it has launched its Consumer Health division in India comprising 10 brands across the categories of allergy, dermatology, nutrition, and analgesics.
These brands include Saridon, Supradyn, Becozym C Forte, Benadon, Alaspan, Canesten, and Bayer's Tonic. These products will be manufactured locally in India, Bayer said in a statement.
"The brands Saridon and Supradyn licensed to Piramal Consumer Products division in the past, have been transitioned back to Bayer's new Consumer Health business at the end of the licensing agreement term. Piramal will continue to distribute these brands for Bayer Consumer Health in India," it added.
The Bayer Consumer Health division aims to expand access to everyday health solutions and reach over 100 million consumers across all communities in India over the next five years, the statement said.
The division will strengthen Bayer's presence in India, complementing its existing Crop Science and Pharmaceuticals divisions, and leverage digital opportunities across the entire value chain to scale access to healthcare and personalised self-care solutions, as well as reliable health information, it added.