Parle Agro launches coffee frappé Smoodh
All new TVC will showcase new flavour with brand ambassador, Varun Dhawan
Hyderabad: Parle Agro, multi-category, multi-brand beverage behemoth has launched a brand new coffee flavoured drink, Smoodh coffee frappé to its customers through a campaign with national brand ambassador, Varun Dhawan.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, "With Smoodh, we've disrupted the flavoured milk category in India with record-breaking sales in a span of just six months and with just two variants.
Smoodh is today, leading the growth of the flavoured milk category in the country. With plans to continue to expand further, we have launched a new variant, Smoodh coffee frappé. As a pioneering brand, our vision is to grow coffee flavoured dairy segment and make it more accessible to the masses.
The incredible price of Rs 10 for an 85 ml pack will not only enable higher reach, but also make the flavour accessible to a larger number of consumers. Considering the premium price of other brands in this segment, Parle Agro's Smoodh coffee frappé will definitely be a game changer".
