MS Dhoni to endorse Dettol as its brand ambassador

Hyderabad: Dettol, a germ protection brand from Reckitt has onboarded cricketer Mahendra Singh Dhoni as the brand ambassador for its range of products. The company also unveiled an ad campaign for one of its products Dettol Icy Cool.

Mahendra Singh Dhoni, said: “I’m excited to be associated with Dettol to unveil their cool new campaign for Dettol Icy Cool. Staying calm under pressure has always been an important part of how I approach life on and off the field. Dettol Icy cool provides the perfect solution to stay cool - When your body is cool, your mind will be cool. That’s why this campaign speaks to me, and I’m thrilled to be a part of it.”

Prasoon Joshi, Chairman, McCann Worldgroup, said: “Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni this campaign is celebrating the idea that being cool under the toughest conditions elevates your performance. It’s a great example of the product and the brand ambassador being in complete sync with each other.”