'Maradona' brand gears up for Indian foray now
Bradford License India, exclusive India partner for Maradona brand in talks on merchandising different products
image for illustrative purpose
Brand Wagon
- Sattvica SA is owner of Maradona brand
- It appointed Bradford License India as India partner
- The firm manages over 60 global brands
- Targeting youth and sports enthusiasts
Kolkata: As a legion of Indian fans rejoice Argentina's World Cup glory, a brand named after football legend Diego Maradona is all set to enter the country under a licensing deal, officials said.
The association would enable the 'Maradona' brand to venture into different product categories through strategic partnerships with companies, they said. "We have been appointed by Sattvica SA, the owner of 'Maradona' brand, as their exclusive India partner," Bradford License India Executive Director and CEO Sachin Goel said.
The authorisation certificate to Bradford License India was issued last month. The firm manages over 60 global brands in fashion, lifestyle, consumer goods, sports and other industries. "We are in discussion for potential partnerships for Maradona merchandise with large fashion companies and e-commerce retailers. The products will be made available as per the partnership launch plans," Goel said.
