Maaza launches new campaign
Maaza, Coca-Cola India’s homegrown mango drink, has on Sunday launched its latest campaign ‘Dildaar Bana De’ in Andhra Pradesh and Telangana.
Hyderabad: Maaza, Coca-Cola India's homegrown mango drink, has on Sunday launched its latest campaign 'Dildaar Bana De' in Andhra Pradesh and Telangana. The new TVC campaign features Pooja Hegde, a film actress, along with Amitabh Bachchan. It will be used across TV, digital, and radio with a 360-degree approach.
Maaza's new campaign ties together the spirit of magnanimity with the king of fruits – the mango, also symbolic of prosperity & generosity. With its creative conceptualization, it intends to strike a chord with people who often help others with acts of magnanimity and kindness. Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said: "Maaza is a heritage brand of our country.
It is known for its unparalleled taste of real, authentic mangoes and is a leading brand in the mango segment. We aim to evolve the brand's purpose, making it synonymous with generosity and dildaari. We are extremely humbled to have Bachchan and Pooja Hegde onboard with us to bring alive Maaza's new evolved philosophy."
