PC Jeweller to empower 1,000 UP goldsmiths as entrepreneurs

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8 Dec 2025 9:53 AM IST

NewDelhi: PC Jeweller Ltd on Saturday said it will help 1,000 certified goldsmiths in Uttar Pradesh to become entrepreneurs by providing them support in branding, design, and marketing activities.

In a statement, Delhi-based PC Jeweller Ltd said it has collaborated with the 'CM Yuva Udyami Yojana' to empower and transform PM Vishwakarma-certified Goldsmiths (Sunar) into jewellery entrepreneurs and organised retail partners.

PC Jeweller will work closely with the CM Yuva Udyami framework and implementing partners to handhold and upgrade 1,000 PM Vishwakarma-certified goldsmiths in rural and semiurban Uttar Pradesh in Phase-1.

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