Steady buyer demand underpins a positive outlook for new launches

The outlook for 2026 remains positive due to high demand and strong sales driven by end-users, and forecasts pointing to demand and pricing growth of over 5 per cent through 2026.

Talking to Bizz Buzz, Rohan Khatau, Director, CCI Projects says, “This sustained absorption is yielding a certain and confident environment for new launches, allowing for considered growth instead of rapid speculative supply additions.”

Township developments, in particular, are gaining traction, as buyers increasingly prioritise well-planned communities that combine scale, infrastructure, and everyday livability. Such integrated projects not only address evolving lifestyle expectations but also support a disciplined and sustainable trajectory for residential launches across the market, he added.

Looking ahead to 2026, the outlook for new housing launches remains clearly optimistic on the back of steady demand from end users and a sound, sustainable economy. Capital values in the premium residential segment are likely to rise at a steady pace, driven less by guesswork and more by timely project implementation, infrastructure-led development, and evolving lifestyle inclinations of buyers.

“With growing domestic and foreign wealth, improving monitoring transparency, and a clear shift towards disciplined pricing and regulated supply, the sector is well-positioned for sustainable, long-term growth rather than short-term volatility,” says Sandeep Ahuja, Global CEO, Atmosphere Living.

As we enter 2026, homebuyers are becoming more thoughtful about what they want balancing quality, location and value. We’re seeing steady interest in well-designed, amenity-rich properties and a mix of mid-segment and luxury projects, as buyers are showing interest in lifestyle and functionality.

“Now that interest rates have seen a dip, supply levels are rising, and we’re looking towards a realistic and practical approach to lifestyles and spaces,” says Arpit Jain, Director, Arkade Developers.

As we look ahead to 2026, steady buyer demand is providing a strong and enduring foundation for new launch activity, with Tier II markets such as Jaipur, Lucknow, etc., rapidly emerging as credible residential growth hubs.

“Real estate in India is being driven by genuine end-user demand, supported by infrastructure-driven expansion, rising purchasing power, and a clear preference for well-planned, lifestyle-oriented developments," says Nikhil Madan, Managing Director, Mahima Group.

The outcome is a structurally healthier market marked by disciplined supply, faster absorption, and sustained long-term momentum for developers with strong execution credibility.